Egg Farmers of Ontario Wins National Agricultural Awards

"Who Made Your Eggs Today?" Campaign Multiple Winner at Canadian Agri-Marketing Association (CAMA)

MISSISSAUGA, Ontario, November 7, 2011 /Canada NewsWire/ - Egg Farmers of Ontario (EFO) won three 'Best of CAMA' awards and two 'Certificates of Merit' for its "Who Made Your Eggs Today?" campaign at the 'Best of CAMA' Awards Banquet held at the Rimrock Resort Hotel in Banff, Alberta last week. The annual 'Best of CAMA' awards program celebrates excellence in Agri-Marketing in Canada.

"The response to our 'Who Made Your Eggs Today?' campaign has been tremendous," said Egg Farmers of Ontario Chair Carolynne Griffith. "We are honoured to be recognized for a campaign that we are so proud of."

EFO won for its radio ad series, billboards and transit ads while receiving the 'Certificate of Merit' for video and integrated marketing campaign.

At the centre of the multimedia campaign is the web site www.eggfarmersofontario.ca to help Ontario consumers get to know their local egg farmers. The campaign was inspired by consumer research showing that Ontario consumers are curious about the egg farmers who produce one of Ontario's favourite foods.

This is the second time in 2011 that EFO's 'Who Made Your Eggs Today?' campaign has won prestigious awards. In February, EFO won two Golden ARC Awards from the Agricultural Relations Council (ARC), a national agricultural public relations organization in the United States. Established in 1990, the Golden ARC Awards Contest recognizes the best and brightest in agricultural public relations. EFO is believed to be the first Canadian organization to enter and win a Golden ARC Award.

"I would like to thank our staff and agency partners for their hard work, passion and insight," said EFO General Manager Harry Pelissero. "And of course none of this would have been possible without the egg farm families who so graciously agreed to be our spokespeople. Their stories are what make this campaign a success."

Egg Farmers of Ontario is an association that represents approximately 400 egg farmers and pullet growers in Ontario. It is an independent, self governing organization funded entirely by egg and pullet farmers.