"Today we honour our proud past and create a bright future together," said , Chief Executive Officer of 4-H Canada. "Agriculture has changed dramatically since 1913, and so has 4-H. The very pillars of the 4-H program—hands-on learning, youth leadership development, enrichment of rural communities—will now help youth meet the unique challenges and opportunities they face in our changing rural communities and in an employment sector focused on innovation and technology. 4-H has answered the call of a changing world and agriculture sector."
"4-H members are well positioned as we look ahead to the opportunities in Canadian agriculture," said , Senior Vice-President, Marketing, Farm Credit Canada (FCC), 4-H Canada's largest corporate supporter. "Along with their extremely employable skills of teamwork, leadership and communication, members possess a deep understanding of agriculture and a desire to innovate. The future of agriculture is in good hands."
"4-H members continue to impress me with their dedication to their communities and passion for creating solutions for the world around them," said , Manager of Integrated Communications for Bayer CropScience Canada, a long-time supporter of 4-H Canada. "These are the individuals who will contribute to new ideas that address global food security, sustainable agriculture, and other important issues we will face as a global community. The evolution of the 4-H brand marks an exciting day in the history of this great organization."
"4-H has a deeply proud history and legacy. Our work was guided by the cornerstones of honouring 4-H's core values, respecting the heritage of the organization, and evolving our logo to reflect 4-H's proud history and legacy while also signaling our optimism about the future," said , chair of 4-H Canada's Logo Task Force and vice chair of the 4-H Canada Foundation.
"4-H has without a doubt made a huge difference in my life. It helped me learn new skills and strengthen my self-esteem, all while having fun and taking advantage of travel opportunities," said , 4-H Canada's Youth Advisory Committee representative for and member of the Marketing and Communications Working Group. "I'm really excited with the changes and the direction we're headed. I want 4-H to be strong and vibrant so my own kids can experience it as well."