Take a walk down memory lane with 'Milk Calendar Moments'

An entertaining retrospective of favourite recipes, original photography, world events and unforgettable moments in pop culture

TORONTO, February 21, 2012 /Canada NewsWire/ - Dairy Farmers of Canada launched a new microsite for Milk Calendar fans called "Milk Calendar Moments". This new feature was developed as part of the year-long celebrations for the 35th anniversary of the Milk Calendar. "Milk Calendar Moments" lets Canadians take a walk down memory lane by seeing vintage recipes and calendar covers in the midst of memorable events and pop culture news from the past four decades.

"Dairy Farmers of Canada hears from people everywhere about how the Milk Calendar has earned a special place in their kitchens and in their hearts," says Claire Payette, director, marketing, Dairy Farmers of Canada. "So many people grew up with the Milk Calendar, hanging it with care in their kitchen and keeping track of the family's activities throughout the year. Over the years, the Milk Calendar's editions have become diaries for many Canadian families."

Inspired by the deep history of the Milk Calendar, the "timeline" is a place where users can interact with the Milk Calendar in a whole new way. It allows them to scroll through a social timeline of the past 35 years and share their favourite memories with their friends via Twitter, Facebook or email. The recipes are at the forefront, however, it goes far beyond that and includes newspaper clips, music videos, as well as fun and interesting facts.

"The Milk Calendar has roots that run deep," says Mickael Kanfi, chief product officer with the digital marketing agency Twist Image, who developed the microsite in collaboration with Dairy Farmers of Canada. "Canadians have been sharing their memories with Dairy Farmers of Canada for years. We believe making the memories public and shareable is the perfect way to celebrate the 35th anniversary."

As months go by, Canadians will be able to go back in time and relive some of their favourite Milk Calendar Moments by visiting www.MyMilkCalendar.ca/Moments, while the Milk Calendar team will continue to post new memories with every new launch of the Milk Calendar.

About Dairy Farmers of Canada

Dairy Farmers of Canada (DFC) strives to create favourable conditions for the Canadian dairy industry, today and in the future. DFC works to maintain policies that foster the viability of Canadian dairy producers and to promote quality Canadian dairy products made from 100% Canadian milk as part of a healthy balanced diet