Tuesday, August 16, 2011

FarmzOnWheelz - Connecting urban audiences to agriculture

August 16, 2011 - from the Agricultural Adaptation Council newsletter

On the move bringing country to the city, FarmzOnWheelz, an interactive and educational exhibit, is successfully introducing agriculture to urban audiences. This 600-square-foot exhibit aims to communicate with teenagers and their families about a wide variety of farm issues including animal welfare, food safety, nutrition and renewable energy sources.

The Ontario Farm Animal Council (OFAC) in partnership with the Ontario Science Centre, designed and built FarmzOnWheelz. This project was approved for $443,000 in funding under the Canadian Adaptation and Rural Development (CARD) program and was launched at the Canadian National Exhibition in August 2009. Since this time, the travelling exhibit has been present at various agricultural events across the province including; the Royal Agricultural Winter Fair (feature attraction of 2009), Woodstock Museum, BioEnergy Science Fair, Poultry Industry Show, International Plowing Match and the Farm Machinery Show.

FarmzOnWheelz is reaching out to urban audiences increasing awareness, understanding and acceptance of the benefits, value, technologies and innovations in farming. On May 26, 2011, the Minister of Agriculture, Food and Rural Affairs, Carol Mitchell, recognized the success of the FarmzOnWheelz exhibit and presented OFAC with the Premier's award for Agri-Food Innovation Excellence.

To learn more about FarmzOnWheelz please visit: www.ofac.org/farmz/index.php.

This project was funded by Agriculture and Agri-Food Canada's Adaptation Programming and administered by the Agricultural Adaptation Council.

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